San Diego Advertising & Media Guide

Free Map Advertising

Contract Duration

12 months.

Distribution

• Personally handed out to all guests aboard the Old Town Trolley, San Diego SEAL Tour, La Jolla & San Diego Beaches Day Tripper Tour, City Lights Night Tour, Ghosts & Gravestones Tours.
• This FREE MAP can be found at the San Diego Visitor Information Center and all of our ticket kiosks.
• Distributed in over 300 locations in the greater San Diego County.

Bonus

• Four complimentary Historic Tours of America tour tickets.
• Web listing on www.TrolleyTours.com on things to see on our tour route.
• Multiple ad sizes to choose from.

Map Rates and Options

• San Diego SEAL Tour, La Jolla & San Diego Beaches Day Tripper Tour, City Lights Night Tour, Ghosts & Gravestones Tours: $2,500
• Trolley Map (depending on size and placement): $4,500 starting rate
• Back Cover, Full Page: $10,000

All art production is at client’s expense. Please inquire about in-house cost. Discounts are available in conjunction with other Historic Tours of America advertisement opportunities. 

Free map advertisement specs

• Space A: 3.75″ w x 2.75″ h
• Space B: 3.75″ w x 3.875″ h
• Space C: 3.75″ w x 5.75″ h
• Space D: 3.75″ w x 8.75″ h

Interior Signs

6 Months

• $150/vehicle per month
• 24″ w x 15″ h

12 Months

• $125/vehicle per month
• 24″ w x 15″ h

Up to 10 signs

Art Specifications

• Interior sign: 24″ w x 15″ h

Billboards

2 Signs

• One on each side of the vehicle

6 Months

• $650/vehicle per month
• 120″ w x 30″ h

12 Months

• $550/vehicle per month
• 120″ w x 30″ h

Art Specs

• Side billboards: 120″ w x 30″ h

Vehicle Back Wraps

THINK BIG and make an impact with Old Town Trolley Tours’ moving messages. The Old Town Trolley tour travels the entire metro area including high visibility areas where they are seen by tourists and locals. Cut through the clutter in advertising and stand out among the best. Old Town Trolley Tours is everywhere you want your message to be!

Standard Trolley

• 1 month: $800/vehicle per month
• 6 months: $600/vehicle per month
• 12 months: $500/vehicle per month

3/4 Standard Trolley Wrap

• $2,500/vehicle per month

All art production is at client’s expense. Including manufacture, installation and removal carry an additional charge. A deposit is required to hold space. All terms will be outlined in the contract.  

Trolley Back Wraps specs

Please call for details.

Specs

Ad Submissions

• Preferred format for camera-ready ad submission is a PDF/X-1a.
• InStudio, Quark, Photoshop, Illustrator files also accepted.
• Files must be CMYK  and have a resolution of 300 dpi or higher.
• All fonts must be embedded.

Although we do our best to ensure color accuracy, Historic Tours of America is not responsible for incorrect output of color or the color-correcting of ads if a color-match proof is not provided.

Billboard Artwork

• Preferred format for camera-ready ad submission is a PDF/X-1a.
• Files must be CMYK  and have a resolution of 300 dpi or higher.
• All fonts must be embedded.
• PLEASE NOTE: There is a 1″ bordered frame that surrounds your artwork and keeps your sign in place on the trolley. Please make sure that you have at least a 2″ margin on all artwork submitted.

Although we do our best to ensure color accuracy, Historic Tours of America is not responsible for incorrect output of color or the color-correcting of ads if a color-match proof is not provided.

File Transfer

• Email: Ads can be submitted via email to the following: erika@blackdogadvertising.com. Please keep in mind that our email system can only accept files that are less than 10MB.
• DropBox: For files that are larger than 10MB, you can send them via dropbox.com. Her account reflects her email above.
• Interior signs, side or vehicle wraps: Nicoletta Meo Cook – Email: nmeocook@historictours.com

All artwork must be approved by Historic Tours of America. 

Creative Services

Historic Tours of America’s out-of-house advertising agency, BlackDog Advertising,  will provide professional and creative ad design assistance, layout, typesetting, and preparation of electronic files to display advertisers. Photo images must be at least 300dpi. They accept the following formats: tif and jpg. Images from the web or embedded in a Word document will not be accepted. Production fees vary and will be directly paid to them.

Contact Us

Nicoletta Meo Cook

Advertising Sales Coordinator

Phone: 619-298-8687, option ‘0’

Email: nmeocook@historictours.com

Mailing Address

2115 Kurtz Street, San Diego, CA 92110

Make checks payable to:

Old Town Trolley Tours of San Diego